Larisa M. Kapustina

The article examines the competition between Russian and foreign manufacturers of road construction equipment in Russia. The subject of the research is strategies for the transformation of business models of manufacturing enterprises in developing countries and emerging markets under the influence of multinational corporations. The methodological basis of the research includes theoretical provisions of strategic management, concepts of business models and economics of industry markets. The paper defines business model transformation strategies based on the application of the co-evolutionary concept of innovation in the business models of companies in developing countries by O. Michalache and H. Volberd, methods of economic statistics and one-factor analysis of variance. The authors put forward and test the hypothesis that international cooperation with foreign companies increases the competitiveness of Russian manufacturers of road construction equipment. Calculations in the SPSS program show that companies outside international cooperation have low market share indicators. Average competitive positions in the road construction equipment market are typical for companies importing parts and components from leading foreign manufacturers. Companies that have established joint ventures with foreign partners or acquired licenses for the production of road construction equipment from foreign manufacturers have achieved the best indicators of competitiveness in the Russian market. The most successful Russian companies have chosen a strategy for adapting the business models of foreign enterprises. This research is of practical importance for the formation of a business model and competitive strategy of Russian companies in conditions of sanctions isolation from the technologies of developed countries and the growth of imports from developing countries.