Irina Mikhailovna Kuzlaeva

Currently, most rural areas of our country are actively stagnating. High poverty, low educational level of the population, low wages or no employment opportunities, underdeveloped infrastructure, active migration to cities — all this leads to the mass depopulation of rural areas and their shrinkage in the spatial and economic context. In this regard, it is necessary to form new approaches to the spatial development of rural areas, based on the development of alternative activities in the formation of creative centers in order to spread innovation and improve the real quality of life of the local population. The purpose of the present research is the formation and substantiation of the organizational-economic mechanism of the development of the creative centers in the rural territories. General scientific methods of research were applied.

The organizational-economic mechanism of creative centers formation should provide effective infrastructural by displacing the entrenched forms of management. The attraction of creative workers to rural areas will act as an indicator of efficiency. The proposed multilevel management system of the process of formation of creative centers in rural areas is supplemented by an additional level — reflexive, in addition to the standard levels of management (strategic, tactical and operational). This level implies constant contacts between various stakeholders in real time with the possibility of adjusting the current processes. In our opinion, the only true solution to the problem of depopulation of rural areas should be to launch the process of qualitative transformation of rural areas taking into account the opinions of all stakeholders. The proposed methodological framework in the form of an organizational-economic mechanism can serve as a basis for future changes in the decision-making process of those responsible for rural development. The development of creative centers in rural areas can become a potential pole of growth of the latter and contribute to the improvement of the quality of life of the local population at the expense of economic diversification.